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LinkedIn Article Guide

Content Structure

  • Start with a compelling hook in the first 3 lines to grab attention and increase read time.
  • Keep paragraphs short (2-3 sentences) for better readability on mobile devices.
  • Use bullet points and numbered lists to break up text and highlight key information.
  • Include a clear call-to-action at the end to encourage engagement.

Writing Style

  • Speak in first person and weave in mini-stories for authenticity—the 2025 trend is "personalised expertise." linkedin.com
  • Back up claims with data or credible sources; link externally sparingly (external clicks shorten dwell time).
  • Proofread—typos signal low quality to both readers and algorithm.

Technical Optimization

  • Use alt-text on images for accessibility (and extra keywords).
  • Optimize your headline with relevant keywords while keeping it under 60 characters.
  • Use relevant hashtags (3-5) to increase discoverability without looking spammy.

Engagement Strategy

  • Post consistently (1-2 times per week) to build audience and algorithm favor.
  • Engage with comments within the first hour to boost visibility.
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